How to Protect Your Business from Social Media Shakeups
Is Your Business Prepared for Social Media Disruptions?
What if the social media platform you rely on vanished tomorrow?
In this episode of the Deeply Rooted Business Podcast, Jess and Rachel dive into social media crisis management, discussing how small businesses can adapt to social media algorithm changes and maintain visibility—even when platforms shift overnight.
With TikTok facing potential bans and Facebook engagement dropping, businesses must diversify their marketing strategies to protect their revenue and audience relationships. In this guide, you'll discover:
How to create a marketing ecosystem that thrives despite platform changes
The importance of owning your audience through email marketing
Smart ways to diversify your online presence without burning out
Why SEO and website content are essential for long-term business resilience
Let’s future-proof your business together!
The Marketing Shift No One Saw Coming
⏳ Timestamp: 01:38
Recent social media disruptions have exposed the risks of relying too heavily on one platform. Whether it's an algorithm change, account suspension, or even a complete ban, business owners must remember:
👉 Social media is rented space.
To safeguard your brand, you need a marketing strategy that you control—one that extends beyond a single platform.
1. Own Your Audience with Email Marketing
⏳ Timestamp: 02:14
If your Instagram or TikTok disappeared, would you still have access to your audience?
Unlike social media, an email list is an asset you control. Rachel emphasizes that a well-curated email list isn’t just a backup plan—it’s a direct channel for nurturing leads and driving sales.
Action Steps:
✅ Create a high-converting lead magnet to attract engaged subscribers (Need help? Check out the Aligned Leads Formula for expert guidance!)
✅ Segment your list and personalize emails for better engagement
✅ Send consistent, value-driven emails to maintain strong audience relationships
2. Diversify Your Social Media Presence (Without Burnout)
⏳ Timestamp: 07:14
Many business owners feel pressured to be on every platform. But the key isn’t more content—it’s strategic repurposing.
Jess and Rachel’s Content Hero System transforms a single piece of content (like a blog or podcast) into multiple formats across platforms—without extra effort.
Action Steps:
✅ Identify at least one alternative platform (YouTube, LinkedIn, Pinterest, etc.)
✅ Use AI tools to repurpose content instead of manually recreating it
✅ Prioritize quality over quantity—focus on sustainable growth
3. Invest in Owned Media: SEO, Blogs & Websites
⏳ Timestamp: 09:32
If you don’t own your traffic, you don’t own your business. That’s why SEO and blogging are essential for long-term stability.
Websites build credibility (A social media profile isn’t enough!)
SEO ensures consistent traffic—even when algorithms shift
Google remains a top discovery tool for service providers
Many business owners avoid blogging because it doesn’t offer instant gratification. But here’s the truth: SEO-driven content works for months—even years—after publishing.
💡 Jess shares that her 4-year-old blog post still attracts 200+ visitors weekly!
Action Steps:
✅ Create SEO-optimized blogs to drive organic traffic
✅ Optimize your website for conversions and discoverability
✅ Focus on long-term marketing sustainability
4. Strengthen Brand Loyalty with Community Engagement
⏳ Timestamp: 14:45
Social media trends come and go, but genuine relationships create lasting success.
Rachel points out that fast buyers ("hares") convert quickly, but slow, thoughtful buyers ("tortoises") make up the majority of your future customers.
Instead of constantly pitching on social media, shift your focus to community-building:
🔥 Host live co-working sessions
🔥 Create interactive workshops (not just sales webinars)
🔥 Share behind-the-scenes content for deeper connection
Action Steps:
✅ Post engagement-driven content instead of just sales offers
✅ Offer free value-packed experiences to build trust
✅ Balance short-term sales with long-term audience nurturing
5. Stay Agile & Adapt to Social Media Algorithm Changes
⏳ Timestamp: 19:18
Digital marketing is always evolving—but instead of reacting, stay ahead of trends.
Jess and Rachel recommend:
🔍 Tracking your own content consumption habits (Are you skipping Reels? Clicking carousels? Prioritizing Google search over Instagram?)
📢 Experimenting with new formats (Carousels and long-form content are trending again!)
📊 Watching where audiences are shifting (YouTube is gaining ex-TikTok users)
By staying informed, you can pivot proactively—instead of scrambling when platforms change.
Action Steps:
✅ Analyze your own engagement trends regularly
✅ Test new content formats aligned with emerging trends
✅ Set aside time for strategic business reflection
Final Thoughts: Future-Proof Your Business
If Instagram, TikTok, or Facebook disappeared tomorrow, would your business survive?
Here’s how to build a resilient business that thrives beyond social media:
1️⃣ Grow an email list to maintain audience control
2️⃣ Diversify your platforms to reduce risk
3️⃣ Invest in SEO & website traffic for long-term stability
4️⃣ Strengthen community engagement to deepen brand loyalty
5️⃣ Stay informed & adapt before platforms shift
By implementing these social media crisis management strategies, you’ll build a strong, adaptable brand that stands the test of time.
