Three Email Funnels Every Business Needs to Boost Sales
What if your email marketing funnels could work for you—attracting leads, nurturing clients, and boosting sales—without adding more to your plate?
In this episode of the Deeply Rooted Business Podcast, hosts Jess and Rachel break down the three essential email funnels every business needs to attract more clients, improve retention, and increase revenue—without the overwhelm. Whether you're a coach, service provider, or online business owner, these strategies will help you work smarter, not harder.
Why Email Marketing Funnels Are a Game Changer
An effective email marketing funnel allows you to automate client attraction and retention, guiding potential customers from discovery to purchase with minimal hands-on effort. Automated email campaigns ensure your business stays top-of-mind, nurtures trust, and converts more leads into paying clients—without the constant hustle.
This episode focuses on a holistic approach to email automation, ensuring that your funnels do more than just bring in new leads—they enhance the client experience and maximize revenue.
1. Lead Magnet Funnels: Attract and Convert More Clients
⏳ Timestamp: 07:54
A lead nurturing email sequence helps you grow your audience by offering valuable content in exchange for a potential client’s contact information. However, Jess and Rachel highlight common mistakes many business owners make:
Creating lead magnets without a clear sales conversion funnel
Overloading leads with too much information instead of positioning the offer effectively
Delivering the lead magnet but failing to nurture leads afterward
Using the wrong call to action, like directing cold leads to a high-ticket checkout page
How to Optimize Your Lead Magnet Funnel
✅ Target the right audience with a high-value lead magnet
✅ Set up a lead nurturing email sequence that builds trust and primes them for your offer
✅ Ensure the call to action aligns with where a lead is in their decision-making process
Resource: The Aligned Leads Formula
2. Onboarding Funnels: Improve Client Retention & Engagement
⏳ Timestamp: 17:56
Refunds and drop-offs happen—but a strong client onboarding email funnel can significantly reduce them. Jess and Rachel stress that first impressions matter and that automating your email sequences for onboarding is key to client satisfaction and retention.
Essential Emails in an Onboarding Funnel
📩 Welcome Email: Reassure clients about their decision and set expectations
📩 Check-ins & Reminders: Keep them engaged and on track with key program components
📩 Surprise & Delight: Send an unexpected bonus resource to enhance the experience
By automating key onboarding touchpoints, businesses can improve retention rates and keep clients engaged without overwhelming them.
3. Upsell & Downsell Funnels: Maximize Revenue with Ease
⏳ Timestamp: 21:22
Scaling isn’t just about acquiring new clients—it’s about maximizing revenue from existing ones. Email automation for small businesses can help increase customer lifetime value through strategic upsells and downsells.
How to Use Upsells & Downsells in Email Funnels
🔼 Upsells: Offer additional support, advanced training, or next-level coaching (Example: A health coach offering a VIP accountability program after an initial transformation)
🔽 Downsells: Provide a more affordable solution for leads who aren’t ready for the full investment (Example: A self-paced course for those who weren’t ready for a high-ticket coaching program)
🧠 Pro Tip: People are more likely to accept a downsell after declining a bigger offer. A well-timed sales conversion funnel can help turn a “no” into a “yes” for a lower-tier offer.
4. Understanding Your Customer for Better Email Funnels
⏳ Timestamp: 27:05
To create high-converting email marketing funnels, you must deeply understand your audience—not just their demographics, but their pain points and buying behaviors. Jess and Rachel emphasize that knowing your ideal client’s journey helps you refine your messaging and structure funnels that actually convert.
Resource: Jess Creatives Online Business Survey
Final Thoughts: Let Your Email Funnels Do the Work for You
If you’re tired of hustling for every sale, automated email campaigns can help you:
✔ Attract more clients with high-value lead magnet funnels
✔ Improve retention with seamless onboarding email sequences
✔ Increase revenue with strategic upsell & downsell funnels
🎧 Listen to the full episode here:
The Aligned Leads Formula episode
Which email funnel will you implement first? Let us know in the comments or connect with us on Instagram!
